How do you localize a campaign so it has the same impact in foreign languages and markets?
In 2012, Google partnered with All Voices International to localize their AdMob web campaign for 11 international markets. Our team managed the translation, script time-adaptation, talent casting, voice recording and post-production of 5 source videos in 11 target languages: Italian, European French, Castilian Spanish, Neutral Spanish, German, Brazilian Portuguese, Korean, Indonesian, Mandarin Chinese, Chinese for Taiwan and Japanese.
The client relied on our expert marketing & advertising translation services to localize the video script to match the style and length of the source.
We cast young, hip voices that resonated with the campaign message, to match Google’s specific needs and unique style.
Our in-house producer and local native directors supervised the recording sessions, for a pitch-perfect voiceover that resonated with the local audiences.
We always go the extra mile to make sure the international versions of our clients’ campaigns sound as impactful, natural and effective as the original… and look good on video, too!
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