voice actor talking

A Guide to Hiring Voice Actors and Why You Need Their Services

If you’re looking for ways to promote your business, whether you belong to the audio and video production industry or not, you may want to consider hiring professional voice actors to improve your marketing and brand image, your video campaigns, TV and radio commercials, and more. They comprise professionals who have mastered the art of voice acting over the years.

As simple as it may sound, voice acting requires considerable effort and can be challenging because a talent must perfect their voice-acting skills before embarking on serious projects.

Before you start searching for the best talent agencies or voiceover services in your area, you must first take a closer look at who voice actors are and why you should hire them right now.

Who Are Voice Actors?

Voice actors and voice talent are the voices you hear in dubbed movies, cartoons, animations, commercials, corporate presentations, e-learning courses. In addition, the actors can offer their services to businesses in need of audio branding solutions to enhance their reputation.

Audio branding is the act of developing a brand for your company through the use of sound. You can use voiceovers to help people get more familiar with your business and products through jingles, TV and radio commercials, podcasts, announcements, and video presentations.

How Does Voice Acting Work?

Voice acting involves a professional reading a script with the right intonation, pronunciation, style and “emotions”.

Voice actors are different from stage and screen actors because they only need to present their voices to the public and nothing else. But that doesn’t mean it’s an easy task that almost anyone without experience can do.

For voice actors to be recognized as excellent at what they do, they have to modulate their voice to match their character, the content and the message the script wants to convey. They require the expertise to alter their pitch, emotions, and intonation and switch their identities to avoid sounding the same, thus allowing them to bring life to their role.

The Importance of Hiring Voice Actors For Businesses

 When it comes to managing a business, you will need an effective branding strategy that leaves a lasting impression on consumers. That way, they can always recognize your products or services and your marketing campaigns every time they are exposed to your brand.

Part of developing your brand is creating “your voice”, so people don’t have to rely on what they see alone because now they can also recognize sounds associated with your business. Using marketing and advertising material that includes voiceovers as part of your marketing campaign can lead your customers to become more familiar with you as well.


If you are looking to hire a voice actor, we recommend that you search carefully and pick out the right voice from a pool of talented candidates. You should be meticulous about the professionals who can portray your brand because their voice is what will get you more customers in the long run. The actors have different personalities and tones, and it’s important to select the one you think will best suit your needs and vision for your enterprise.

Are you looking for voice actors for hire for your brand’s upcoming marketing campaign? All Voices International specializes in domestic and international voice casting, voiceover recording, audio and video translation and localization services in over fifty languages. Get in touch with us today to discuss your project!



Photo by Alberto Bigoni